Blueberry Partners with Australia’s SailGP Team Bonds Flying Roos in Strategic Move
Blueberry, a global online trading platform, has secured a long-term partnership with the Bonds Flying Roos, Australia’s dominant SailGP team and three-time champions. The deal marks Blueberry’s inaugural foray into sports sponsorships, aligning with the high-speed, high-stakes world of SailGP racing.
The Rolex SailGP Championship, featuring 12 national teams competing on cutting-edge F50 catamarans, is renowned for its blend of national pride and technical precision. The Bonds Flying Roos, led by Olympic Gold medalist Tom Slingsby and co-owned by Hugh Jackman and Ryan Reynolds, epitomize the league’s global appeal and competitive intensity.
This partnership underscores Blueberry’s ambition to expand its brand visibility across international markets. The multi-year agreement will integrate Blueberry’s branding into SailGP’s high-profile events, leveraging the sport’s growing audience and prestige.
